Showing posts with label NC. Show all posts
Showing posts with label NC. Show all posts

Friday, June 3, 2011

The Leg Work

Soon after taking the advice of Mr. Caldwell to not give up on my dream just because of what someone said during a meeting, I began continuing my research into where all of these Black-owned businesses were located with extra help from the Mahogany directory obtained through my earlier research. Sadly, a great deal of the phone numbers were disconnected although the publication was not quite a year old. I was, however, able to salvage enough good numbers to begin the laborious task of calling enough listed numbers to confirm addresses for my survey/questionnaire. Basically, my goal was to connect directly with the folks that I would then pitch for paid advertising in my new yet unnamed Black business directory.

The holiday season was rapidly approaching and I was determined to get my survey in the mail right after the New Year which was January 1990. My strategy here was not to procrastinate especially since TX had indicated during our meeting in September 1989 that he was nearing a publishing date for his similar publication. I also continued badgering my fellow Black associates at Duke Power Company for additional business names and locations. This type of research was a lot more arduous back then due to the lack of modern day technology like the Internet, email, and cell phones which did not exist. It is partially for that reason that I was not able to mail my survey/questionnaire out until the end of February 1990 almost two months past my target date of January 1, 1990. Well, I thought to myself after the mailing, if the responses are mostly negative then at least I kept my word and tried to follow my dream of publishing a widely-circulated Black business directory for Charlotte, NC.

I remember to this day my heart pounding as I individually licked and stamped each one-page survey/questionnaire to over 50 local Black-owned businesses. I said a quick prayer, remained positive, and went about my normal routine as a Distribution Engineer for Duke Power Company by day and a somewhat party animal by night. I was approaching 30 years old and decided that that type of lifestyle was slowly getting old, empty, and non-challenging. I had already been divorced, fathered a child, and earned the first of my three college degrees. I was also rapidly advancing my career in the military holding down a slot as a Senior Drill Instructor in the 2/321st Regiment, 108th Division, US Army Reserves, out of Fort Bragg, NC.

Before that I had served over three years as a Paratrooper on active duty at Fort Bragg, NC in the 7th Special Forces Group Signal Company. Our job was to follow the teams anywhere in the world and provide the very important communications necessary to get them in and out of some pretty exotic places. Our mission was to travel around the world to various exotic places, meeting very exotic people, and then killing them! I ended my time in service there in July of 1982 after honorably serving four years on active duty. I finally completed my A.S. Degree in Electronics Engineering in 1985, seven years after starting the program in 1978. I was fortunate to graduate with honors after such a long time and so many disruptions and distractions while on active duty, and afterwards as a civilian. None of my family members attended my graduation nor can I remember receiving one congratulatory card. It was indeed a lonely affair.

Thursday, June 2, 2011

The Research

Well, with my motivation still high and my energy and excitement acting as the wind beneath my sail, I set out to research the market further to see if anyone else was planning a distributed Black business directory. Lo and behold I came across a similar publication called Mahogany that was published by Ms. Mattie B. Marshall Circa early 1989. It contained 74 pages of business listings and display ads and was available at seven locations throughout Charlotte, NC. While this publication was somewhat similar to what I had in mind, it did not come close to scratching the surface of what I considered a viable distribution area consisting of many more locations as well as via the postal service. I therefore continued to search the Charlotte market for others planning a widely distributed Black business directory.

Word spread in the local Black business community of my intentions and that is when I received a call from a Mr. Theautry -- a.k.a. TX -- Green. Like me, he was a transplant here; me from Miami, FL, and himself from Chicago, IL. We quickly set up a meeting to pick each other’s brain and to feel one another out as to who was farther along in the process of starting this new business venture. We met some time in the middle of September 1989 for dinner at the now defunct Damon's Ribs located in the at the time new shopping plaza at the corner of The Plaza and Eastway Drive. Ironically, this restaurant was one of my projects as a Distribution Engineer for Duke Power Company.

The meeting went well and to my surprise TX pulled out several publications of what they called Black Pages from major U.S. cities like Chicago, IL, Atlanta, GA, and St. Louis, MO, and Dallas, TX. He gave me the impression that he was well on his way to publishing here in Charlotte especially since he had worked for the publisher of the Black Pages for St. Louis, Chicago, and Dallas. His name was Mr. Arnette French; I will get to him later. Well, I thought to myself, it had to be a great idea because someone else was going to make it happen. Unfortunately, TX did not give me any indication that he was willing to allow me to assist him even though I shared with him the positive feedback that I received from my earlier survey. So I went away partially exited but also disappointed that I was not going to be able to make my dream come true.

I went back to my office then located just down the street near the railroad tracks off Eastway Drive. The building is now used as a wrecker service that displays a truck filled with Christmas lights during the holiday season. Back then it was known as the Newell station for Duke Power Company. I discussed my meeting with TX with my then engineering mentor Mr. Hosie Caldwell, Jr. After listening very carefully to my recap of the meeting, he brought something to my attention that I surely missed. He asked me if TX had shown me any proof of his claims of being well on the road to publishing, e.g. signed contracts. Hosie also stated that that may have been part of his strategy to intimidate me into quitting giving him a free reign on the market. Hmmmmmmmmmmmmmmm I thought he may be right; so I once again became excited about my project and continued to work on bringing it to market.

Wednesday, April 27, 2011

The Inception

It was in September of 1989 when I finally decided to follow up on a question posed to my engineering co-workers at Duke Power Company in Charlotte, NC. That question was, "Where are all of the Black-owned businesses in Charlotte." One by one I queried the Blacks working there to include Hosie Caldwell and Mary Kay -- both engineers. Mr. Caldwell was not a Charlotte native but had lived here since the 1970’s; Ms. Kay was indeed a Charlotte native. I myself had only been living in Charlotte for just shy of five years at that time and remember being directed by Hosie to the northwest side of town off Beatties Ford Road to get a haircut at Edward's Barbershop. I was quite surprised when my list topped over 50 confirmed local Black-owned businesses which included some now very prominent African-American entrepreneurs such as Dr. Paula Newsome (Optometrist) of Apogee Vision Care, Harold Greene of the Greene Insurance Agency, Mr. Calvin E. Murphy (Attorney), Eugene and Yvonne Pettis of Pettis Realty and Von's Home Video, and Dr. Michael L. Stout (DDS), to name a few.

Some of these folks were nice enough to refer other businesses to my questionnaire/feasibility study that next year in 1990. Although I cannot recall the exact favorable response rate of my mailed survey, I can tell you that it was high enough to pursue the possibility of a circulated Black business directory for the city of Charlotte, NC. That means it was time to put up or shut up. I was so passionate about exposing these businesses to newcomers that I decided to take this opportunity to the next phase which was to research what it would take to bring my idea to market. At the time I had absolutely no business experience except riding along with my grandmother Meddie P. Bannister (May she rest in peace) as she went to the farmer's market in downtown Miami to purchase items to sell from home. I did not know back then but she has been my inspiration to true freedom by becoming self-employed.